customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

online courses, training, corporate training, business development, professional development, team training

3 Reasons to Consider Online Courses for Your Business

Why Should You Consider Taking an Online Course? ✔ Business Development ✔ Professional Development ✔ Personal Growth   1. Business Efficiency. Time is money, and every minute you spend on researching the latest “trend” in marketing tactics or business development ideas could be used in a smarter and way. Spend a couple of hours in an online course that is focused on actionable takeaways…

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

brand, reputation, branding, small business brand, beckmann collaborative, candice beckmann, candice deriso

3 Essentials for Defining Your Brand

The simplest way to gain a competitive advantage in business is by attracting more customers and increasing customer retention. Sounds simple, but it is also a huge challenge for small business owners with small teams and a tightly structured budget.   Many businesses, both large and small, have increased customer loyalty by building up their brand reputation. Seeing these results…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

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