Facebook, Your Social Media AudienceTwitter, Your Social Media, Social Media AudienceLinkedIn, Social Media Audience

do what you love

Take Back Your Day With Smart Delegation

Ironically, it took me a while to realize that delegation truly does have a great impact on our ability to grow our businesses. I was telling people to hire a virtual assistant and delegate while I didn’t initially realize how much I was still doing myself in my own business. I needed to practice what I was preaching!   The…

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

customer persona, creating customer personas, customer avatar, ideal customer, market research

7 Steps to Creating Customer Personas

Would you like to… Attract more ideal customers? Increase your conversion rates? Create marketing campaigns that generate engagement? Provide useful resources for your loyal customers? Build a feedback loop for improving your business?   If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly…

doing analysis, market research, market research data, qualitative, quantitative, data analytics, beckmann collaborative, candice beckmann

Reading the Story in Your Market Research Data

Once you have gathered all of the information for understanding your ideal customer, the next step is to analyze the information. Analysis simply means examination or investigation, so this step is where you will read the story that the market research data is telling. The two methods for reading and understanding this information are qualitative or quantitative analysis. Understanding the…

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

Microphone, Speaking, Storytelling, storyteller, public speaker, Beckmann Collaborative

Are You a Public Speaker or a Storyteller?

Did you imagine a career as a “Public Speaker”? Many of my friends and colleagues call themselves “public speakers”. It seems that there is a fast-growing trend where everyone is a public speaker or an author. Or maybe that is just happening in my little bubble. We all imagine great things in our future as children. I remember seeing myself as this amazing…

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