Facebook, Your Social Media AudienceTwitter, Your Social Media, Social Media AudienceLinkedIn, Social Media Audience

Two Keys to Good Social Media Content

What makes a “good” social media post?   How do you measure it?   This video offers two keys to make good social media content for your business.   Video Transcript: Today I want to talk about social media content. Let’s touch upon two key items that will make your content, good content. And they’re really simple.   The first…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

Blogging For Business, #LiveChat, Live Chat, Live Discussions, Small Business, Beckmann Collaborative

Blogging Should Be A Resource for Your Business

What is the point of blogging for your business? It doesn’t directly bring in any revenue for the business, so why bother?   Did you know companies that blog have 55% more website visitors than those who do not blog? (HubSpot) And who says you can’t acquire new customers from your blog? That person is wrong. If you would like…

Invincible Mindset, Sunrise, Woman at Sunrise

3 Ways I Keep My Invincible Mindset

There is plenty of history behind how I’ve kept an invincible mindset. You can read all about it in the previous post. Life has brought me many opportunities and lessons about the importance of inner strength. Some things were learned the hard way, while others came easily to me. All of it has been vital to my survival and ability to…

SmallBiz, Small Business, Small business live chat, Live discussion, group chats, mastermind, small business owners

Why Do I Host Live Chats?

Equal Value from Live Chats If you have ever attended (in person or virtually) one of my monthly #SmallBiz Live Chats, then you know how valuable the conversations are for all involved. While the participants get to ask the questions troubling them or pick my brain for some marketing-specific insights, I get to learn about the pain points that people…

Building Connections, Your Tribe, Email, Email Marketing, email your tribe, connect with your tribe, beckmann collaborative

Building Connections with Your Tribe Using Email

Do you think you are successfully building connections with your tribe? By tribe I mean your people, your audience, your customers, or your community. These are the people who know, like and trust you as a person and business owner. They are your tribe.  If you read any of my posts here or on social media platforms on a semi-regular…

landing page, lead page, online marketing, selling online, launching online, online course, online education

Making a Landing Page for Your Online Course

Many of my colleagues, friends, and clients are working on developing an online course that reflects their expertise – myself included. It is certainly a growing area for many in the realm of professional services. And it’s a very logical offering when you consider the savings in your time while increasing somewhat passive revenue for your business. One of the…

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