What’s in your message? Does your audience understand the value you bring?
Are you using a consistent message about your business throughout your social media presence?
All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so)
If you feel unsure about this, you are not alone. Branding and content strategy are not usually part of “how to start a business” education. Since social media began as “social” endeavor, just as the name references, most of us have used it to connect with friends, family, and new people. However, using it for business is a different story. When you log into Facebook or Twitter (or wherever else) to promote your business, the posts may not always be the best representation of the business’ brand – not because you are a fool, just ill-informed. There is not much training for this mindset and it’s a new way to approach social media.
Your Social Media Presence Matters
For your small business to grow and be successful there are 3 key items you should be continually working on: Branding, Reputation, and Accessibility. This is why ignoring your business’ presence on social media is a mistake. Just like your email list or customer list, your social media content requires attention and care. There is a community of people who want to interact with you.
I understand that social media marketing can be a tedious (dreadful for some) task. We live in a world of self-promotion, and it can be draining. However, there are ways for you to offer valuable information to your audience AND have it be not so tedious or dreadful. Have some fun with your social media content! Just stay on topic focused on your value proposition.
Here are a few questions start considering in relation to your social media presence:
1. When you create a publicly available profile, everyone can see what you are writing, sharing, and doing. Are these posts the best representation of your brand?
2. If you scrolled through Twitter / LinkedIn / Facebook and saw this post, would you pause to read it? Would you click on it?
3. Reaching the largest possible audience is great, but reaching the right audience is better. Is your audience on this social media platform or should you be focusing elsewhere?
4. How are those reviews looking? If you have reviews of your business on a social media, are they positive ones? And if they are not positive or offer feedback, have you taken the time to respond to the person? Avoidance is not the answer. This is an important part of reputation management. Your social media presence and reputation are highly dependent on the kind of content you’re putting out there.
#LiveChat on May 19, 2017 at 2PM CST
Every month, I host Small Business #LiveChats. You are invited to join the conversation (see past chats here). There is no cost, at least for now. You are invited to join us — ask questions, contribute, or just listen.
During the next week’s #LiveChat, we will discuss the words, phrases, and taglines you use, as well as ways for you to measure what’s working & what’s not on your social media channels. We’ll review how you can use social media data to shape your content.
You can join me in person in or virtually through Zoom. If you are already on my email list, then you should have received the invitation with the join instructions. Otherwise, you can CLICK HERE to get those instructions now.
I look forward to seeing you on Friday!