Category: Email Marketing

Email marketing, lead generation, getting the opt in, live chats, small business, small business email

Getting the Opt-In … Email Marketing Lead Generation Strategy

Last week, I had the pleasure of meeting with other small business owners to discuss email marketing, specifically getting people to opt-in to their campaigns. Usually, most of the attendees for these monthly live chats arrive in-person. This time around, however, the group was largely people joining the virtual meeting (live) and only a few of us in a conference room. And…

strategies, list building, list segmentation, double opt-in, beckmann collaborative, small business

Email List Building Strategies: Part 3

This is the third part of the 3-part series about email list building strategies. Check out the first post about designing a powerful sign-up or opt-in form and the second post about 5 ways to get content clarity. The point of this series is to share some best practices. Rather than offering specific tools, I’ll let you decide how you’d like to implement these…

relevant offer, email list, list building, white paper offer, offer relevant content, small business marketing

Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about me and how I offer consulting is that I don’t support those magical “overnight success” expectations. It happens sometimes, but the reality is that…

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