Category: Marketing

online courses, training, corporate training, business development, professional development, team training

3 Reasons to Consider Online Courses for Your Business

Why Should You Consider Taking an Online Course? ✔ Business Development ✔ Professional Development ✔ Personal Growth   1. Business Efficiency. Time is money, and every minute you spend on researching the latest “trend” in marketing tactics or business development ideas could be used in a smarter and way. Spend a couple of hours in an online course that is focused on actionable takeaways…

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

brand, reputation, branding, small business brand, beckmann collaborative, candice beckmann, candice deriso

3 Essentials for Defining Your Brand

The simplest way to gain a competitive advantage in business is by attracting more customers and increasing customer retention. Sounds simple, but it is also a huge challenge for small business owners with small teams and a tightly structured budget.   Many businesses, both large and small, have increased customer loyalty by building up their brand reputation. Seeing these results…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

holiday cheer, customer communications, holiday cards, customer holiday cards, sending business holiday cards,

How Do You Share Holiday Cheer with Your Customer Tribe?

Concerned about being culturally sensitive while sharing holiday cheer?   You aren’t alone.  There are so many cultures with different holidays happening in November and December. Thanksgiving, Christmas and Hanukkah are the most commonly recognized holidays in the US during this time of year. However, those are not the holidays or reasons for people to gather. How do you handle customer communications…

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

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