Category: Social Media

Two Keys to Good Social Media Content

What makes a “good” social media post?   How do you measure it?   This video offers two keys to make good social media content for your business.   Video Transcript: Today I want to talk about social media content. Let’s touch upon two key items that will make your content, good content. And they’re really simple.   The first…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

social media opportunities for legal professionals, attorneys using social media, social media marketing, small business, social media campaigns

Video Recap: Social Media for Highly Regulated Industries

  Last week I hosted another live discussion online with professionals who work in highly regulated industries – specifically those in healthcare, finance, and legal businesses. I can only begin to express my gratitude and respect for the people who work in these regulated industries because the work they do is so dependent on a foundation of trust and integrity.  …

financial services, social media, social media marketing, small business marketing, social media for small business, marketing strategy, beckmann collaborative

Risk & Reward: Financial Services Using Social Media

The foundation of every strong professional relationship is trust, and that is especially true for those working in financial services. Each client is choosing to give you access to their investments, retirement savings, and insurance. Handling someone’s financial future is a big undertaking. Financial services professionals are often in a position where you must self-promote, even when your business is…

healthcare, social media, doctors on social media, physicians using social media, social media marketing

Why Are Healthcare Professionals Not Using Social Media?

Do you ever feel like you are drowning in regulations? If not, then you probably do not work in the medical and healthcare industry. Many physicians think that social media marketing, in particular, is a waste of time. That’s probably because they see the amount of effort required to tackle social media marketing while respecting regulations. However, some thought leaders…

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