Tag: analytics

doing analysis, market research, market research data, qualitative, quantitative, data analytics, beckmann collaborative, candice beckmann

Reading the Story in Your Market Research Data

Once you have gathered all of the information for understanding your ideal customer, the next step is to analyze the information. Analysis simply means examination or investigation, so this step is where you will read the story that the market research data is telling. The two methods for reading and understanding this information are qualitative or quantitative analysis. Understanding the…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

user experience, UX, ideal customer, customer personas, market research, customer research

Defining the User Experience of Your Business

For Technology, Marketing, and the Experience of Your Product or Service. User Experience (UX) and User Experience Design (UXD or UED) are terms used to refer to user-centered design practices.  The aim is to produce something that meets the user’s (the customer) own goals – his measures of success and ease of use – while fulfilling the objectives of the company. The term was coined by…

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