Tag: blogging

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

legal professionals, social media, social media marketing, attorneys using facebook, using twitter, using avvo, legal marketing, social media campaigns

Social Media Barriers for Legal Professionals

As if promoting your business in a digital world wasn’t complicated enough, legal professionals must also consider all of the regulations from their professional organizations before sharing anything on social media. The existing society rules and general professionalism rules already create extra work for many of us. Promoting a business on social media channels for attorneys, paralegals, and those related roles must…

marketing goals, smart marketing goals, marketing strategy, business development, beckmann collaborative, small business growth

Smart Marketing Goals

Why Set Marketing Goals? Goal setting is the foundation of all your marketing strategy and the tactics you use to fulfill on it. If you want people to make purchases through your website, then shouldn’t you be tracking conversions? And if you are going posting to social media and writing blogs every week, wouldn’t you like to have a clear…

lead generation, tell your story, marketing strategy, content marketing, online marketing

Lead Generation Basics

Inbound Marketing Lead Generation Ideas While I love content marketing, storytelling and expressing business concepts through the written word and images, it’s all useless if you haven’t laid out a lead generation plan for your company. The phrase lead generation is loaded and scares many non-technical business owners. But really, there is nothing to fear. Here is a quick-start guide to…

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