Tag: content marketing

brand storytelling, brand story, brandstory, brand stories, business brand, business branding, becmkann collaborative

Why Brand Storytelling WORKS for Your Business

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

Microphone, Speaking, Storytelling, storyteller, public speaker, Beckmann Collaborative

Are You a Public Speaker or a Storyteller?

Did you imagine a career as a “Public Speaker”? Many of my friends and colleagues call themselves “public speakers”. It seems that there is a fast-growing trend where everyone is a public speaker or an author. Or maybe that is just happening in my little bubble. We all imagine great things in our future as children. I remember seeing myself as this amazing…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

social media tools, Social Media Platform, Your social media audience

Which Social Media Platform is Right For Your Business?

I recently came across an article on B2C (Business to Community) that looked closely at each of the major social media platforms. One of the first things that the article clearly defines is the importance of understanding that each platform is unique and so your messaging on each should have it’s own strategy. While I agree with that assessment, please keep…

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