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Tag: Customer Relationship Management

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

customer persona, creating customer personas, customer avatar, ideal customer, market research

7 Steps to Creating Customer Personas

Would you like to… Attract more ideal customers? Increase your conversion rates? Create marketing campaigns that generate engagement? Provide useful resources for your loyal customers? Build a feedback loop for improving your business?   If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly…

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

Building Connections, Your Tribe, Email, Email Marketing, email your tribe, connect with your tribe, beckmann collaborative

Building Connections with Your Tribe Using Email

Do you think you are successfully building connections with your tribe? By tribe I mean your people, your audience, your customers, or your community. These are the people who know, like and trust you as a person and business owner. They are your tribe.  If you read any of my posts here or on social media platforms on a semi-regular…

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