Tag: Ideal Customer

brand storytelling, brand story, brandstory, brand stories, business brand, business branding, becmkann collaborative

Why Brand Storytelling WORKS for Your Business

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

Brand reputation, branding vs reputation, reputation management, business branding, define your brand

3 Essentials for Defining Your Brand

The simplest way to gain a competitive advantage in business is by attracting more customers and increasing customer retention. Sounds simple, but it is also a huge challenge for small business owners with small teams and a tightly structured budget.   Many businesses, both large and small, have increased customer loyalty by building up their brand reputation. Seeing these results…

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

Business Growth, Online Course. Branding Workshop, brand language, business development, lessons learned

Your Business Growth Strategy: From Sapling to Full-Sized Tree

We all want to grow our small business from a small sapling to a full-sized tree, right? The goal is to learn, develop, and eventually grow the business from that original small idea to a structured high functioning business.  To get there, you need a flexible and thoughtful business growth strategy that is well organized according to your needs.  …

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

7 Steps to Creating Customer Personas

Would you like to… Attract more ideal customers? Increase your conversion rates? Create marketing campaigns that generate engagement? Provide useful resources for your loyal customers? Build a feedback loop for improving your business?   If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly…

doing analysis, market research, market research data, qualitative, quantitative, data analytics, beckmann collaborative, candice beckmann

Reading the Story in Your Market Research Data

Once you have gathered all of the information for understanding your ideal customer, the next step is to analyze the information. Analysis simply means examination or investigation, so this step is where you will read the story that the market research data is telling. The two methods for reading and understanding this information are qualitative or quantitative analysis. Understanding the…

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