Tag: learning and development

attitude of gratitude, thank you, business development, company culture, beckmann collaborative

Business Basics: An Attitude of Gratitude

Have an attitude of gratitude. An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business.  This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or…  a lack of gratitude can bring everything down.  …

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

do what you love

Take Back Your Day With Smart Delegation

Ironically, it took me a while to realize that delegation truly does have a great impact on our ability to grow our businesses. I was telling people to hire a virtual assistant and delegate while I didn’t initially realize how much I was still doing myself in my own business. I needed to practice what I was preaching!   The…

SmallBiz, Small Business, Small business live chat, Live discussion, group chats, mastermind, small business owners

Why Do I Host Live Chats?

Equal Value from Live Chats If you have ever attended (in person or virtually) one of my monthly #SmallBiz Live Chats, then you know how valuable the conversations are for all involved. While the participants get to ask the questions troubling them or pick my brain for some marketing-specific insights, I get to learn about the pain points that people…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

empathy for entrepreneurs, understanding your audience, market research, small business marketing, small business, content marketing

Empathy for Entrepreneurs – Why It Matters

For my fellow entrepreneurs and small business owners out there, many of us have a natural ability to empathize with others. By this, I mean it more so in a cognitive way than an emotional way. Empathy stems from your ability to hear, sense and truly understand someone else. Empathy becomes increasingly important as we get older. With each passing year, we gain new knowledge and…

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