Tag: online course

doing analysis, market research, market research data, qualitative, quantitative, data analytics, beckmann collaborative, candice beckmann

Reading the Story in Your Market Research Data

Once you have gathered all of the information for understanding your ideal customer, the next step is to analyze the information. Analysis simply means examination or investigation, so this step is where you will read the story that the market research data is telling. The two methods for reading and understanding this information are qualitative or quantitative analysis. Understanding the…

landing page, lead page, online marketing, selling online, launching online, online course, online education

Making a Landing Page for Your Online Course

Many of my colleagues, friends, and clients are working on developing an online course that reflects their expertise – myself included. It is certainly a growing area for many in the realm of professional services. And it’s a very logical offering when you consider the savings in your time while increasing somewhat passive revenue for your business. One of the…

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