Tag: process

brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

Business Growth, Online Course. Branding Workshop, brand language, business development, lessons learned

Your Business Growth Strategy: From Sapling to Full-Sized Tree

We all want to grow our small business from a small sapling to a full-sized tree, right? The goal is to learn, develop, and eventually grow the business from that original small idea to a structured high functioning business.  To get there, you need a flexible and thoughtful business growth strategy that is well organized according to your needs.  …

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

About us, Beckmann Collaborative, Content Marketing, Marketing strategy, content marketing strategy, personas, Our Team, Our History, Beckmann Collaborative

Evaluate Business Success

Slow Down, Reflect and Evaluate Your Business I found myself feeling so stressed last month. There was so much going on – a family trip, moving, client work, planning for the next online training. It was totally overwhelming, and for a moment I allowed it to make me crazy. Rather than having a meltdown or making things worse, I paused…

social media, in-house, outsource, collaborate, collaboration, marketing

Should You Keep Social Media In-house or Outsource It?

Last year, 205 million people browsed products, compared prices, and bought merchandise at least once, and that number is expected to grow to 224 million by 2019. Social media has become the new word of mouth allowing your brand’s message to spread quickly and by people who stand behind the product or service. It has and will continue to have…

collaborative work, collaborative economy, sharing economy, marketing strategy, partnerships in business

Collaborative Work: How It Will Improve Business and Why

One of the most common questions I hear is about the name I chose – Beckmann Collaborative. The comment is that it doesn’t clearly define my business or what I do. However, I strongly disagree. My work is not just marketing or strategy or social media. I am a professional collaborator, and those I work with understand the value of collaborative…

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