Tag: process

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

About us, Beckmann Collaborative, Content Marketing, Marketing strategy, content marketing strategy, personas, Our Team, Our History, Beckmann Collaborative

Evaluate Business Success

Slow Down, Reflect and Evaluate Your Business I found myself feeling so stressed last month. There was so much going on – a family trip, moving, client work, planning for the next online training. It was totally overwhelming, and for a moment I allowed it to make me crazy. Rather than having a meltdown or making things worse, I paused…

marketing strategy, content marketing, small business, small business marketing, content marketing strategy, making a plan, marketing plan

Creating a Structure for Your Marketing

Today’s Live Stream was on building a structure for your marketing plan. Don’t run away from this just yet. The video is only 15 minutes long and there is some really juicy and helpful info in there. During the video, I share an outline of the basic structure for your marketing. There are 5 key parts to this plan, and you…

Social Media Calendar, social media marketing, social media, social posts, scheduling social media

Social Media Process and Scheduling Content

Continued from Writing and Planning a Social Media Campaign Step 3 Social Media Process Up through this step of our social media journey you have accomplished quite a bit. You created social media goals and decided where your content will come from. Then you took time to do some research and run analytics on your social media content to see what the…

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