Tag: social media

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

Two Keys to Good Social Media Content

What makes a “good” social media post?   How do you measure it?   This video offers two keys to make good social media content for your business.   Video Transcript: Today I want to talk about social media content. Let’s touch upon two key items that will make your content, good content. And they’re really simple.   The first…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

relevant offer, email list, list building, white paper offer, offer relevant content, small business marketing

Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about me and how I offer consulting is that I don’t support those magical “overnight success” expectations. It happens sometimes, but the reality is that…

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

financial services, social media, social media marketing, small business marketing, social media for small business, marketing strategy, beckmann collaborative

Risk & Reward: Financial Services Using Social Media

The foundation of every strong professional relationship is trust, and that is especially true for those working in financial services. Each client is choosing to give you access to their investments, retirement savings, and insurance. Handling someone’s financial future is a big undertaking. Financial services professionals are often in a position where you must self-promote, even when your business is…

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