Tag: social media

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

Two Keys to Good Social Media Content

What makes a “good” social media post?   How do you measure it?   This video offers two keys to make good social media content for your business.   Video Transcript: Today I want to talk about social media content. Let’s touch upon two key items that will make your content, good content. And they’re really simple.   The first…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

relevant offer, email list, list building, white paper offer, offer relevant content, small business marketing

Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about me and how I offer consulting is that I don’t support those magical “overnight success” expectations. It happens sometimes, but the reality is that…

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

social media opportunities for legal professionals, attorneys using social media, social media marketing, small business, social media campaigns

Video Recap: Social Media for Highly Regulated Industries

  Last week I hosted another live discussion online with professionals who work in highly regulated industries – specifically those in healthcare, finance, and legal businesses. I can only begin to express my gratitude and respect for the people who work in these regulated industries because the work they do is so dependent on a foundation of trust and integrity.  …

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