Tag: social media

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

Social Media Icons, Social media presence, small business social media, content development, social media content, content curation, curating content, facebook posts, twitter posts, linkedin posts

How Does Your Business’ Social Media Presence Look?

What’s in your message?  Does your audience understand the value you bring?  Are you using a consistent message about your business throughout your social media presence? All of your content — for marketing, sales, customer service, and anything else publicly available — shows your brand message, it’s clearly understood and provides value to your audience. Right? (I hope so) If you feel unsure about this,…

social media tools, Social Media Platform, Your social media audience

Which Social Media Platform is Right For Your Business?

I recently came across an article on B2C (Business to Community) that looked closely at each of the major social media platforms. One of the first things that the article clearly defines is the importance of understanding that each platform is unique and so your messaging on each should have it’s own strategy. While I agree with that assessment, please keep…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

relevant offer, email list, list building, white paper offer, offer relevant content, small business marketing

Email List Building Strategies: Part 2

When you’re trying to grow your email list to launch a new product, grow your brand reach, or increase sales, that’s when marketers throw their many “quick fix” list building ideas at you. Something you should know about me and how I offer consulting is that I don’t support those magical “overnight success” expectations. It happens sometimes, but the reality is that…

Highly Regulated Industries, social media, social media marketing, small business, beckmann collaborative

Social Media as a Tool for Highly Regulated Industries

After Researching and Discussing Social Media’s Uses and limitations for Highly Regulated Industries, I’ve gathered these 5 key takeaways. The industries I’m referring to include health care, finance, and legal. There are other industries affected, but most can fit under one of these 3 umbrellas.   1. The best way to use social media in highly regulated industries is research –…

social media opportunities for legal professionals, attorneys using social media, social media marketing, small business, social media campaigns

Video Recap: Social Media for Highly Regulated Industries

  Last week I hosted another live discussion online with professionals who work in highly regulated industries – specifically those in healthcare, finance, and legal businesses. I can only begin to express my gratitude and respect for the people who work in these regulated industries because the work they do is so dependent on a foundation of trust and integrity.  …

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