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Tag: storytelling

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

Microphone, Speaking, Storytelling, storyteller, public speaker, Beckmann Collaborative

Are You a Public Speaker or a Storyteller?

Did you imagine a career as a “Public Speaker”? Many of my friends and colleagues call themselves “public speakers”. It seems that there is a fast-growing trend where everyone is a public speaker or an author. Or maybe that is just happening in my little bubble. We all imagine great things in our future as children. I remember seeing myself as this amazing…

Two Keys to Good Social Media Content

What makes a “good” social media post?   How do you measure it?   This video offers two keys to make good social media content for your business.   Video Transcript: Today I want to talk about social media content. Let’s touch upon two key items that will make your content, good content. And they’re really simple.   The first…

Blogging For Business, #LiveChat, Live Chat, Live Discussions, Small Business, Beckmann Collaborative

Blogging Should Be A Resource for Your Business

What is the point of blogging for your business? It doesn’t directly bring in any revenue for the business, so why bother?   Did you know companies that blog have 55% more website visitors than those who do not blog? (HubSpot) And who says you can’t acquire new customers from your blog? That person is wrong. If you would like…

Building Connections, Your Tribe, Email, Email Marketing, email your tribe, connect with your tribe, beckmann collaborative

Building Connections with Your Tribe Using Email

Do you think you are successfully building connections with your tribe? By tribe I mean your people, your audience, your customers, or your community. These are the people who know, like and trust you as a person and business owner. They are your tribe.  If you read any of my posts here or on social media platforms on a semi-regular…

Celerate Failure, new years resolutions, small business, entrepreneurs, business owners, Beckmann Collaborative, learn from failure

Let’s Celebrate Failure in 2017

Yes, you read it right. Let’s celebrate failure. I say this from my heart and with all of the best intentions that we, as humans, are terrified of failing. It is that fear which holds us back from growing and being successful.   I’m scared more often than I admit. Running your own business is hard, and it can be…

viral video marketing, guerilla marketing, sxsw, south by southwest, list building, email marketing

Viral Video Marketing. What’s the Big Deal?

3 Ways to Get Your Video to Go Viral With the high energy and chaos of South by Southwest (SXSW) kicking off this week, I was thinking about the varying kinds of guerrilla marketing used throughout the conference and festival. There are street teams everywhere, giveaways, and parties – all with a similar goal of getting noticed. Viral video marketing…

leaders inspire leaders, podcast, entrepreneur podcast, leadership development, millennial entrepreneurs, candice beckmann, koy mcdermott, beckmann collaborative

Podcast Interview: Leaders Inspire Leaders

It was my great pleasure to be interviewed by Koy McDermott for his podcast Leaders Inspire Leaders. During the interview, Koy pushed me to answer some of the deeper and more insightful questions about marketing storytelling and how businesses are promoting themselves. In the episode you will learn: How to shift the way you speak to tell an amazing story. The…

brand story, brand storytelling, visual storytelling, your brand, your story, telling a story, marketing story

3 Ways to Improve Your Brand Story

Sometimes I wish that a brand story was something magical that includes cued musical numbers and a love connection. While some stories are seemingly less exciting than others, there’s no reason for your company’s brand story should be boring. Your brand story can have its own kind of magic that allows customers to be part of your happily ever after and…

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