Tag: website

customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

social media content tree, small business, social media, social media marketing, beckmann collaborative, LiveChat, Live chat, Live discussions

Social Media Content: A Recap of the May #LiveChat

Social Media Content: Your Brand | Your Audience | Your Results In May, we talked about social media content. This is a topic that I was excited to address with fellow small business owners because managing your own business’ social media content can be exhausting. It can take more energy than most of us as small business owners want to contribute to it. However,…

lead generation, tell your story, marketing strategy, content marketing, online marketing

Lead Generation Basics

Inbound Marketing Lead Generation Ideas While I love content marketing, storytelling and expressing business concepts through the written word and images, it’s all useless if you haven’t laid out a lead generation plan for your company. The phrase lead generation is loaded and scares many non-technical business owners. But really, there is nothing to fear. Here is a quick-start guide to…

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