Author: Candice DeRiso

Definition: Marketing Operations

“Marketing Operations is a broad term that collectively describes the function of the marketing organization, including process, technology, and human resources, that allow marketing to efficiently scale with quality and consistency.”  – Centric Consulting   “Marketing Operations (MO) is a next-level concept engaged in the actual process of creating, manufacturing and promoting products. A marketing operations department is likely to…

teamwork, professional development training, professional training, corporate training, business development, employee retention, business consulting

How Professional Development Training Can Benefit Your Small Business

Why Would You Invest in Professional Development Training? To attract and retain the best team of employees, professional development training must be more than a fringe benefit. Both salaried and hourly employees are seeking to work for the businesses who invest in their team. It is a prerequisite for attracting those top-performers.   Make employee training an ongoing process built into…

Collaboration, partners, partner program, strategic partners, beckmann collaborative

Purpose-Driven Business Collaboration

For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business…

brand storytelling, brand story, brandstory, brand stories, business brand, business branding, becmkann collaborative

Why Brand Storytelling WORKS for Your Business

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

Business Growth, Online Course. Branding Workshop, brand language, business development, lessons learned

Lessons Learned from Hosting a Branding Workshop

A couple of weeks ago, people from across the country joined me and two of my collaborative partners for a branding workshop. Together, we shared insights on creating brand language from your business’ core values and brand personality. We discussed how to best work with a graphic designer to translate that information into a visual brand. Then we wrapped it…

customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

online courses, training, corporate training, business development, professional development, team training

3 Reasons to Consider Online Courses for Your Business

Why Should You Consider Taking an Online Course? ✔ Business Development ✔ Professional Development ✔ Personal Growth   1. Business Efficiency. Time is money, and every minute you spend on researching the latest “trend” in marketing tactics or business development ideas could be used in a smarter and way. Spend a couple of hours in an online course that is focused on actionable takeaways…

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