google analytics, Zoho CRM, ideal customer, customer profile, customer journey

Find Your Ideal Customers Using Google Analytics and Zoho CRM

How do you use Google Analytics and Zoho CRM to Create a Profile of Your Ideal Customers? We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors. Your Zoho CRM (Customer Relationship Management) software…

Are You Scared to Evaluate Your Business?

Whether in business, relationships, school assignments, or almost any situation you can think of, you can get too close to a situation and the path forward becomes dubious. Everyone experiences this barrier. You don’t have to be scared of evaluating your business.    Your Relationship with Your Business   For some reason, making decisions gets harder the closer we get…

Definition: Marketing Operations

“Marketing Operations is a broad term that collectively describes the function of the marketing organization, including process, technology, and human resources, that allow marketing to efficiently scale with quality and consistency.”  – Centric Consulting   “Marketing Operations (MO) is a next-level concept engaged in the actual process of creating, manufacturing and promoting products. A marketing operations department is likely to…

Experiential learning, business management software, learning software, business software

This New Business Management Software is supposed to make my life EASIER

Everyone wants to make their life easier, right? We have email because it’s easier than snail mail. We have social media because seeing baby pictures is nice, even if those ‘friends’ are not close. Technology is driven by the idea of convenience. This is especially the case with some of the business management software that’s now available. Ideally, these tools…

teamwork, professional development training, professional training, corporate training, business development, employee retention, business consulting

How Professional Development Training Can Benefit Your Small Business

Why Would You Invest in Professional Development Training? To attract and retain the best team of employees, professional development training must be more than a fringe benefit. Both salaried and hourly employees are seeking to work for the businesses who invest in their team. It is a prerequisite for attracting those top-performers.   Make employee training an ongoing process built into…

Collaboration, partners, partner program, strategic partners, beckmann collaborative

Purpose-Driven Business Collaboration

For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business…

brand storytelling, brand story, brandstory, brand stories, business brand, business branding, becmkann collaborative

Why Brand Storytelling WORKS for Your Business

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

Business Growth, Online Course. Branding Workshop, brand language, business development, lessons learned

Lessons Learned from Hosting a Branding Workshop

A couple of weeks ago, people from across the country joined me and two of my collaborative partners for a branding workshop. Together, we shared insights on creating brand language from your business’ core values and brand personality. We discussed how to best work with a graphic designer to translate that information into a visual brand. Then we wrapped it…

customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

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