brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

online courses, training, corporate training, business development, professional development, team training

3 Reasons to Consider Online Courses for Your Business

Why Should You Consider Taking an Online Course? ✔ Business Development ✔ Professional Development ✔ Personal Growth   1. Business Efficiency. Time is money, and every minute you spend on researching the latest “trend” in marketing tactics or business development ideas could be used in a smarter and way. Spend a couple of hours in an online course that is focused on actionable takeaways…

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

Brand reputation, branding vs reputation, reputation management, business branding, define your brand

3 Essentials for Defining Your Brand

The simplest way to gain a competitive advantage in business is by attracting more customers and increasing customer retention. Sounds simple, but it is also a huge challenge for small business owners with small teams and a tightly structured budget.   Many businesses, both large and small, have increased customer loyalty by building up their brand reputation. Seeing these results…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

Business Owner, Freelancer, Freelance dynamo, always be learning, small business blog, small business development

Business Owner or Freelance Dynamo. Which One Are You?

Are you a business owner or a freelance dynamo? A Freelance Dynamo is really good a specific skill set. He or she works hard to deliver a high quality product. However, there is little or no planning towards long-term goals and growth. This is a person who will always work solo and is okay with it staying that way. There…

holiday cheer, customer communications, holiday cards, customer holiday cards, sending business holiday cards,

How Do You Share Holiday Cheer with Your Customer Tribe?

Concerned about being culturally sensitive while sharing holiday cheer?   You aren’t alone.  There are so many cultures with different holidays happening in November and December. Thanksgiving, Christmas and Hanukkah are the most commonly recognized holidays in the US during this time of year. However, those are not the holidays or reasons for people to gather. How do you handle customer communications…

attitude of gratitude, thank you, business development, company culture, beckmann collaborative

Business Basics: An Attitude of Gratitude

Have an attitude of gratitude. An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business.  This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or…  a lack of gratitude can bring everything down.  …

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

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