Category: Beckmann Collaborative

puzzle, mentoring programs, mentorship, mentor, mentee, collaborate,

Mentoring Programs Are Worth The Investment

Since today is my birthday (Candice Beckmann), I wanted to share some personal insights from my experiences of growing up with incredible mentoring programs for developing my professional skills. And I’d like to also express my gratitude for those individuals and employers who saw the importance of investing in me and others. Mentors Make a Huge Difference. Mentoring programs help to…

leaders inspire leaders, podcast, entrepreneur podcast, leadership development, millennial entrepreneurs, candice beckmann, koy mcdermott, beckmann collaborative

Podcast Interview: Leaders Inspire Leaders

It was my great pleasure to be interviewed by Koy McDermott for his podcast Leaders Inspire Leaders. During the interview, Koy pushed me to answer some of the deeper and more insightful questions about marketing storytelling and how businesses are promoting themselves. In the episode you will learn: How to shift the way you speak to tell an amazing story. The…

collaborative work, collaborative economy, sharing economy, marketing strategy, partnerships in business

Collaborative Work: How It Will Improve Business and Why

One of the most common questions I hear is about the name I chose – Beckmann Collaborative. The comment is that it doesn’t clearly define my business or what I do. However, I strongly disagree. My work is not just marketing or strategy or social media. I am a professional collaborator, and those I work with understand the value of collaborative…

Content Marketing, Content Writing, Marketing Content, marketing strategy

Why I Love Content Marketing

Content Marketing aka “Corporate Storytelling” Many people are buzzing about content marketing as if it is a brand new concept. Content marketing is just a new title to a long running concept of telling your company or brand story through your marketing campaigns.  Some people have called itCorporate Storytelling or “Old-School Marketing” content. This is the oldest form of marketing after…

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