Category: Entrepreneurship

holiday cheer, customer communications, holiday cards, customer holiday cards, sending business holiday cards,

How Do You Share Holiday Cheer with Your Customer Tribe?

Concerned about being culturally sensitive while sharing holiday cheer?   You aren’t alone.  There are so many cultures with different holidays happening in November and December. Thanksgiving, Christmas and Hanukkah are the most commonly recognized holidays in the US during this time of year. However, those are not the holidays or reasons for people to gather. How do you handle customer communications…

attitude of gratitude, thank you, business development, company culture, beckmann collaborative

Business Basics: An Attitude of Gratitude

Have an attitude of gratitude. An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business.  This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or…  a lack of gratitude can bring everything down.  …

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

do what you love

Take Back Your Day With Smart Delegation

Ironically, it took me a while to realize that delegation truly does have a great impact on our ability to grow our businesses. I was telling people to hire a virtual assistant and delegate while I didn’t initially realize how much I was still doing myself in my own business. I needed to practice what I was preaching!   The…

Microphone, Speaking, Storytelling, storyteller, public speaker, Beckmann Collaborative

Are You a Public Speaker or a Storyteller?

Did you imagine a career as a “Public Speaker”? Many of my friends and colleagues call themselves “public speakers”. It seems that there is a fast-growing trend where everyone is a public speaker or an author. Or maybe that is just happening in my little bubble. We all imagine great things in our future as children. I remember seeing myself as this amazing…

social media campaigns, social media marketing, beckmann collaborative, NAPW, small business marketing, marketing your business, business social media

Creating a Social Media Campaign

It’s not about just throwing stuff up on Facebook, you need to have a plan. Social media is a key piece of most business marketing plans nowadays. While it is just one piece, there still needs to be a plan put in place. Creating social media campaigns is a smart way to address the need for consistency in your marketing…

Building trust, business trust, growing trust, small business trust, marketing for trust

Developing Trust Between You and Customers

Trust. It is the firm belief in one’s reliability, integrity, or the strength of someone or something. While taking a walk, I was wondering about whether the people helping me to develop and grow my business. Are they trustworthy? Maybe someone is going to swindle me, lie and take my money. This is the risk we run every time we make…

lead generation, tell your story, marketing strategy, content marketing, online marketing

Lead Generation Basics

Inbound Marketing Lead Generation Ideas While I love content marketing, storytelling and expressing business concepts through the written word and images, it’s all useless if you haven’t laid out a lead generation plan for your company. The phrase lead generation is loaded and scares many non-technical business owners. But really, there is nothing to fear. Here is a quick-start guide to…

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