Category: Entrepreneurship

Evaluate Your Business, business evaluation, year-end audit, marketing strategy

Are You Scared to Evaluate Your Business?

Whether in business, relationships, school assignments, or almost any situation you can think of, you can get too close to a situation and the path forward becomes dubious. Everyone experiences this barrier. You don’t have to be scared of evaluating your business.    Your Relationship with Your Business   For some reason, making decisions gets harder the closer we get…

Experiential learning, business management software, learning software, business software

This New Business Management Software is supposed to make my life EASIER

Everyone wants to make their life easier, right? We have email because it’s easier than snail mail. We have social media because seeing baby pictures is nice, even if those ‘friends’ are not close. Technology is driven by the idea of convenience. This is especially the case with some of the business management software that’s now available. Ideally, these tools…

Collaboration, partners, partner program, strategic partners, beckmann collaborative

Purpose-Driven Business Collaboration

For those of you who know me well, you might easily guess that I’m a big advocate of collaboration in business. Built into Beckmann Collaborative is the understanding that partnerships make us all stronger. When I share resources with my strategic partners, it allows us to improve the quality of each project, increase leads, expand brand awareness, and have a business…

brand storytelling, brand story, brandstory, brand stories, business brand, business branding, becmkann collaborative

Why Brand Storytelling WORKS for Your Business

What is Brand Storytelling? Remember the feeling of hearing a great ghost story around the campfire? Those campfire storytelling moments stick with us. There were lessons learned in each story such as “don’t walk alone in the woods at night” or “be careful talking to strangers.” The same logic applies to your brand. The idea of brand storytelling is to…

Business Growth, Online Course. Branding Workshop, brand language, business development, lessons learned

Lessons Learned from Hosting a Branding Workshop

A couple of weeks ago, people from across the country joined me and two of my collaborative partners for a branding workshop. Together, we shared insights on creating brand language from your business’ core values and brand personality. We discussed how to best work with a graphic designer to translate that information into a visual brand. Then we wrapped it…

brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

Business Owner, Freelancer, Freelance dynamo, always be learning, small business blog, small business development

Business Owner or Freelance Dynamo. Which One Are You?

Are you a business owner or a freelance dynamo? A Freelance Dynamo is really good a specific skill set. He or she works hard to deliver a high quality product. However, there is little or no planning towards long-term goals and growth. This is a person who will always work solo and is okay with it staying that way. There…

holiday cheer, customer communications, holiday cards, customer holiday cards, sending business holiday cards,

How Do You Share Holiday Cheer with Your Customer Tribe?

Concerned about being culturally sensitive while sharing holiday cheer?   You aren’t alone.  There are so many cultures with different holidays happening in November and December. Thanksgiving, Christmas and Hanukkah are the most commonly recognized holidays in the US during this time of year. However, those are not the holidays or reasons for people to gather. How do you handle customer communications…

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