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Category: Market Research

Get Me Out, Ideal Customer, customer Persona, market research, attaining customer, retaining customers, beckmann collaborativw

Are You Attracting and Retaining Your Ideal Customer?

After the Marketing Strategy… You met with a branding or marketing professional, and together you worked on your marketing strategy plan. That plan included creating customer personas, which is great. But what do you do with these little profiles of your ideal customer now?  How will this information help you attract and retain your ideal customers? Attracting Your Ideal Customer…

customer persona, creating customer personas, customer avatar, ideal customer, market research

7 Steps to Creating Customer Personas

Would you like to… Attract more ideal customers? Increase your conversion rates? Create marketing campaigns that generate engagement? Provide useful resources for your loyal customers? Build a feedback loop for improving your business?   If if your answer is yes, then continue reading, because this article reveals the powerful tool that so many small business owners neglect. It is highly…

doing analysis, market research, market research data, qualitative, quantitative, data analytics, beckmann collaborative, candice beckmann

Reading the Story in Your Market Research Data

Once you have gathered all of the information for understanding your ideal customer, the next step is to analyze the information. Analysis simply means examination or investigation, so this step is where you will read the story that the market research data is telling. The two methods for reading and understanding this information are qualitative or quantitative analysis. Understanding the…

lead generation, marketing, online business, online, social media, email marketing, website

Lead Generation Tactics for Your Online Business

Several friends, colleagues, and clients are shifting their products and services into an online selling model. It’s such an exciting shift for them, and several have asked me about ways to grow their contact lists in an organic way. I have tried a number of lead generation tactics over the years, so I wanted to share some that, in my…

Personas, Marketing Personas, Demographic Profiles, Know Your Customer

Defining User Experience

For Technology. For Marketing. For the Experience of Your Product or Service. User Experience (UX) and User Experience Design (UXD or UED) are terms used to refer to user-centered design practices.  The aim is to produce something that meets the user’s (the customer) own goals – his measures of success and ease of use – while fulfilling the objectives of the company. The term was coined…

Demographic profiles, marketing, understand your customer, marketing strategy

Demographic Profiles for Marketing

Customer Intelligence. Demographic Profiles. Market Research. To the non-data friendly marketers, these are scary terms. However, they are also important pieces of your marketing plan, so be sure to include this information. What is a demographic profile? Why do I need it? First, let’s take a step back and ask the bigger question – who is your customer? Can you…

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