Category: Story

customer-driven, customer focused, CRM strategy, customer relationship management, white paper, report

Why Content Marketing Works in a Customer-Driven World

  What is Content Marketing? According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of…

Microphone, Speaking, Storytelling, storyteller, public speaker, Beckmann Collaborative

Are You a Public Speaker or a Storyteller?

Did you imagine a career as a “Public Speaker”? Many of my friends and colleagues call themselves “public speakers”. It seems that there is a fast-growing trend where everyone is a public speaker or an author. Or maybe that is just happening in my little bubble. We all imagine great things in our future as children. I remember seeing myself as this amazing…

Invincible Mindset, Sunrise, Woman at Sunrise

3 Ways I Keep My Invincible Mindset

There is plenty of history behind how I’ve kept an invincible mindset. You can read all about it in the previous post. Life has brought me many opportunities and lessons about the importance of inner strength. Some things were learned the hard way, while others came easily to me. All of it has been vital to my survival and ability to…

brand story, brand storytelling, visual storytelling, your brand, your story, telling a story, marketing story

3 Ways to Improve Your Brand Story

Sometimes I wish that a brand story was something magical that includes cued musical numbers and a love connection. While some stories are seemingly less exciting than others, there’s no reason for your company’s brand story should be boring. Your brand story can have its own kind of magic that allows customers to be part of your happily ever after and…

storytelling, book, selling a product, telling a story

Telling a Story vs Selling a Product

You can shout from the hills all day long about how amazing your product or service is, but there is so much competition out there that it is difficult (even rare) for you to stand out from the crowd. There is no meaning in a product description, but there IS in telling a story behind it or the company that developed…

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