Tag: Customer Relationship Management

google analytics, Zoho CRM, ideal customer, customer profile, customer journey

Find Your Ideal Customers Using Google Analytics and Zoho CRM

How do you use Google Analytics and Zoho CRM to Create a Profile of Your Ideal Customers? We all know Google Analytics is a powerful tool to understand what is happening on your website. The data is all anonymous, but it provides us with such interesting insights about website visitors and their behaviors. Your Zoho CRM (Customer Relationship Management) software…

Experiential learning, business management software, learning software, business software

This New Business Management Software is supposed to make my life EASIER

Everyone wants to make their life easier, right? We have email because it’s easier than snail mail. We have social media because seeing baby pictures is nice, even if those ‘friends’ are not close. Technology is driven by the idea of convenience. This is especially the case with some of the business management software that’s now available. Ideally, these tools…

customer journey map, customer journey mapping, roadway into sunshine, map the customer journey, business brand, brand and reputation, reputation management

Customer Journey Mapping and Your Brand

Marketers often talk about funnels and customer journey maps, but it’s all marketing jargon without a useful explanation. There are many ways to define the concept of a customer journey.   Customer Journey Maps: Define the step by step experiences of your customer beginning with the initial discovery of your business, getting to know you, deciding to buy, and then…

brand promise, customer experience, customer experience branding, brand strategy, small business, handshake, business development, marketing plan template

Customer Experience Branding. Can You Deliver on Your Brand Promise?

Your Brand + Your Customers = Customer Experience Branding   Building strong relationships with others is a foundation of humanity. We have friends, family, coworkers, and neighbors who we devote time, energy and effort towards. Developing those individual relationships is of high importance. There is a disconnect in business where we sometimes forget that customers are people who we should…

social media tool, find your customers, ideal customer, ideal customer persona, market research, analytics

Identify Your Ideal Customers With Social Media Tools

One of my esteemed strategic partners, Trusty Oak Virtual Assistants, recently asked me to write a guest post on their blog. I was given the challenge of explaining the uses of the Facebook Audience Insights tool for business development. Social media tools offer incredible information these days, especially Facebook, so I accepted the challenge.   Who are your ideal customers?…

Brand reputation, branding vs reputation, reputation management, business branding, define your brand

3 Essentials for Defining Your Brand

The simplest way to gain a competitive advantage in business is by attracting more customers and increasing customer retention. Sounds simple, but it is also a huge challenge for small business owners with small teams and a tightly structured budget.   Many businesses, both large and small, have increased customer loyalty by building up their brand reputation. Seeing these results…

sales and marketing, CRM Strategy, CRM System, CRM Software

CRM Systems: Managing Customer Relationships

DEFINE CRM (Customer Relationship Management) Customer relationship management (CRM) refers to the business strategies, processes, and technology that businesses use to organize and improve relationships with customers and other key contacts such as vendors and partners.  We collect data about customers, analyze the information, and use it to improve business relationships, boost customer loyalty, grow sales, and even make product improvements.…

attitude of gratitude, thank you, business development, company culture, beckmann collaborative

Business Basics: An Attitude of Gratitude

Have an attitude of gratitude. An “attitude of gratitude” means having the habit of showing your thankfulness and appreciation in all parts of your life – including your business.  This is a powerful tool for any small business owner or leader. Why? Your attitude can transform your life and business, or…  a lack of gratitude can bring everything down.  …

Fall Challenge, Finding Your tribe, market research, customer journey, ideal customer, ideal client, market research

Fall Challenge: Finding Your Brand Tribe

Do You Know Your Brand Tribe? One of the most important steps to writing strong marketing and sales copy is understanding your customers (See Empathy for Entrepreneurs). Beyond my customers and clients, I think of the larger group as My Tribe. Others may call them the “Brand Tribe” or their business community. My brand tribe includes clients (past, current, and…

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