Tag: data

Market segments, ideal customer, ideal client, customer avatar, customer personas, identify your ideal customer, market research

Save Time and Money by Speaking to Each Market Segment

Those of you who regularly read the articles here are only a small percentage of the general population who are even interested in what I do or the entrepreneurial topics discussed here. A smaller percentage of those reading these articles are the people interested in and willing to pay for training, online courses, and consulting services from Beckmann Collaborative.  This…

About us, Beckmann Collaborative, Content Marketing, Marketing strategy, content marketing strategy, personas, Our Team, Our History, Beckmann Collaborative

Evaluate Business Success

Slow Down, Reflect and Evaluate Your Business I found myself feeling so stressed last month. There was so much going on – a family trip, moving, client work, planning for the next online training. It was totally overwhelming, and for a moment I allowed it to make me crazy. Rather than having a meltdown or making things worse, I paused…

marketing strategy, content marketing, small business, small business marketing, content marketing strategy, making a plan, marketing plan

Creating a Structure for Your Marketing

Today’s Live Stream was on building a structure for your marketing plan. Don’t run away from this just yet. The video is only 15 minutes long and there is some really juicy and helpful info in there. During the video, I share an outline of the basic structure for your marketing. There are 5 key parts to this plan, and you…

analyze and adjust, social media campaigns, social media marketing, beckmann collaborative, NAPW, small business marketing, marketing your business, business social media

Analyze and Adjust Your Social Media

The final step in the process of creating successful social media campaigns is to step back and review what’s happened. Time to analyze and adjust. Over the past week, we have reviewed the steps towards a successful social media campaign: 1. Research Your Social Content Whether you are new to social media marketing or have existing channels, take a step…

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