Tag: data

Market segments, ideal customer, ideal client, customer avatar, customer personas, identify your ideal customer, market research

Save Time and Money by Speaking to Each Market Segment

Those of you who regularly read the articles here are only a small percentage of the general population who are even interested in what I do or the entrepreneurial topics discussed here. Less than the percentage of those reading these articles are those of you who are interested in and willing to pay for my online courses and consulting services.…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

Facebook Analytics

Facebook Analytics: Definitions and Organizing Data

Have you ever exported your Facebook Analytics to take a closer look? It’s overwhelming. In fact, it seems like the designers wanted to inundate you with information so that you wouldn’t look at it. Really though, Facebook collects so much data per post that they want you to have everything available to you. This post looks at some of the key…

About us, Beckmann Collaborative, Content Marketing, Marketing strategy, content marketing strategy, personas, Our Team, Our History, Beckmann Collaborative

Evaluate Business Success

Slow Down, Reflect and Evaluate Your Business I found myself feeling so stressed last month. There was so much going on – a family trip, moving, client work, planning for the next online training. It was totally overwhelming, and for a moment I allowed it to make me crazy. Rather than having a meltdown or making things worse, I paused…

marketing strategy, content marketing, small business, small business marketing, content marketing strategy, making a plan, marketing plan

Creating a Structure for Your Marketing

Today’s Live Stream was on building a structure for your marketing plan. Don’t run away from this just yet. The video is only 15 minutes long and there is some really juicy and helpful info in there. During the video, I share an outline of the basic structure for your marketing. There are 5 key parts to this plan, and you…

analyze and adjust, social media campaigns, social media marketing, beckmann collaborative, NAPW, small business marketing, marketing your business, business social media

Analyze and Adjust Your Social Media

The final step in the process of creating successful social media campaigns is to step back and review what’s happened. Time to analyze and adjust. Over the past week, we have reviewed the steps towards a successful social media campaign: 1. Research Your Social Content Whether you are new to social media marketing or have existing channels, take a step…

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