Tag: data

Market segments, ideal customer, ideal client, customer avatar, customer personas, identify your ideal customer, market research

Save Time and Money by Speaking to Each Market Segment

Those of you who regularly read the articles here are only a small percentage of the general population who are even interested in what I do or the entrepreneurial topics discussed here. A smaller percentage of those reading these articles are the people interested in and willing to pay for training, online courses, and consulting services from Beckmann Collaborative.  This…

Insights Into Facebook, Facebook Analytics, Social Media, Social Analytics, Facebook Insights, small business, beckmann collaborative

Small Business Insights Into Facebook & Social Media

Last week I hosted a discussion with small business owners on the topic of Facebook Analytics. I provided some insights to them related to data definitions (as seen in the Facebook Analytics post). What I heard from them was quite remarkable too. The group shared their experiences with Facebook’s “Insights” for company pages as well as the decline of Facebook…

About us, Beckmann Collaborative, Content Marketing, Marketing strategy, content marketing strategy, personas, Our Team, Our History, Beckmann Collaborative

Evaluate Business Success

Slow Down, Reflect and Evaluate Your Business I found myself feeling so stressed last month. There was so much going on – a family trip, moving, client work, planning for the next online training. It was totally overwhelming, and for a moment I allowed it to make me crazy. Rather than having a meltdown or making things worse, I paused…

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